Scriptwriting

message on hold scriptwriting
On-Hold Messaging is the perfect medium to cross-market your products, highlight your business’s strength and advertise to potential customers at point of sale.
...So, Let’s Get Started!

At Business Audio Source, our talented scriptwriters will create original copy that is uniquely tailored to your business. Whether you want to entertain callers, inform them or motivate them to take action, we will work with you to convey your distinct message in a clear, professional and fluid manner.

Our writers are adept at crafting scripts that produce results, calling your customers to action, and compelling them to learn more about you business and your offerings.


Here’s how the process works....

Step 1 – Gathering Information

Message On Hold Script writingOur writers are experienced professionals with years of on hold message copywriting experience. While they know how to craft excellent material, they don’t know your business. Since a excellent productions start with great information, we look to you to provide us with all the details we need to properly

represent your company. If you have a solid website or informative marketing materials, that’s a good place to start. We’ll also collaborate with you to determine the focus of each message. Friendly, conversational, professional, humorous, direct...our writers can adopt the perfect tone to properly convey your message and connect with your callers.

The more the Better
Don’t worry about supplying our writers with too much information. While we may not be able to fit everything into one on hold message, the more we know about your business, the better your script will ultimately be. We want your program to offer strong insight into your business, and what makes you the right choice for prospective customers. With a little help from you, we can do just that!


Step 2 – Revision

script reviewWithin a few business days, we’ll provide you with the first draft of your on hold script. From there we ask you to review it carefully and make any changes you see necessary. If for any

script rewritereason you feel that we didn’t get it right the first time, let us know. We’ll work with you to create a message that represents your business in a way you can be proud of.


Read Your Script Out Loud
Our writers are experienced in writing copy that is intended for audio recording. Occasionally, things that read well on paper don’t always translate into a fluid, continuous thought when spoken. If you make changes to the text or opt to write a portion or all of the message yourself, reading the copy aloud to someone is an excellent way to identify any disjointed phrasing.


Step 3 – Approval

approved scriptWe ask that you only approve your script after thoroughly reviewing it. We want to ensure your complete satisfaction, and in order to do this, we need to be sure every detail is accurate upon approval.

microphone We then send the script into the studio to be recorded by the voice talent of your choice and mixed with the licensed music you’ve selected. The completed production is delivered in whichever digital format your system requires.


Your Prompt Response Enables Us to Deliver a Quick Turnaround
The sooner you are able to provide us with revisions, pronunciations, and script approval, the sooner we can send your production to the studio for recording and mixing. We work hard to provide a quality production and fast turnaround, so you can maximize the benefits of your on hold program. Your prompt response is appreciated.


Writing Your Own Script

If you choose to write your own script or have a marketing company you would prefer write the script for you, here are a few tips to help convey your messages and ensure your company sounds its best:

Keep It Concise
Wordy, long-winded messages can be tiresome for callers to listen to, and many callers may not spend more than 20-30 seconds on hold. If you keep your material short and informative, you can maximize the benefits of your on hold message and keep your callers engaged.

Make It Count
A good message starts with an attention-grabbing statement, followed by a brief description of the main benefits and ends with a clear call to action. Extraneous information, technical product specs, and excessive use of buzzwords just cloud your core message and distract your callers from really hearing what you want them to know.

Set Your Messages Up for Success
Remember your script is going to be read aloud. So, be sure to give it a few read-through's. Better yet, ask someone to read the script out-loud to you. That way you can be sure it doesn’t just read well, but sounds good too.

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